Known to many as The Baked Baker for her former work crafting legendary edibles as an agent of a registered hemp processor, Alex Moore is the founder of The Happy Brands, Virginia’s first legally registered California sober social club and corresponding lounge model.

Alex is credited with pioneering the time-based lounge model, an innovative framework for hospitality that redefines how members experience and access social spaces. Alex now focuses on helping other alternative businesses and nonprofits achieve market success.